The PadMan Challenge has gone viral! More and more celebrities have been tagged, completed the challenge, and have gone on to tag their own friends. The message has been spreading fast and has become a successful movement already.It started with entrepreneur Arunachalam Muruganantham, the real-life inspiration behind PadMan, who made low-cost sanitary pads for the women of his village. Muruganantham began the PadMan Challenge on social media, tagging lead actor Akshay Kumar, producer Twinkle Khanna, and leading ladies Sonam Kapoor and Radhika Apte in the challenge. They were required to take a pic of themselves holding a sanitary napkin, and share the same with the caption, “Yes, that’s a Pad in my hand & there’s nothing to be ashamed about. It’s natural! Period. #PadManChallenge.” The idea was to copy and paste this message, while challenging a fresh set of friends to take a photo with a pad.
It has caught on like wild fire. Twinkle Khanna took up the challenge, even as she tagged Aamir Khan, Shabana Azmi and H V Goenka to do likewise. Akshay Kumar completed the challenge and went on to tag Deepika Padukone, Virat Kohli and Alia Bhatt.