Ranveer Singh, Deepika Padukone and Shahid Kapoor‘s Padmaavat hit the screens on January 25 and it instantly set the box office on fire. The film not only impressed one and all, but also minted a large amount of money. After the third weekend, the film has entered the Rs 250 crore club and also become the first period drama to do so. But that’s not the end of the film’s achievements. With this latest record, Padmaavat has proved that period dramas can also mint money, while also breaking the old age misconception that such films can’t make huge profits!
Bollywood has always been about masala entertainers with the over the top action sequences and superstars being the faces of films till now. However, with the audience choosing content over star power, over the past few years, movies with great content and historical context have benefited a lot. Earlier we saw several period dramas like Lagaan, Jodhaa Akbar, Lootera, amongst others, hit the screens. Though they were visually fantastic and got critical acclaim, they had an average or below par run at the box office. However with Bajirao Mastani, Bhansali was able to break this rut. He made a profitable period film, which was not only visually appealing, but also earned critical acclaim. And with Padmaavat, the filmmaker has given Bollywood the most profitable period drama till date and proved once and for all that this genre can also mint money. Check out our full box office analysis to know more.
Padmaavat was made on a budget of nearly Rs 200 crore. The makers have recovered nearly Rs 100 crore through theatrical collections (40 per cent of all India nett collections). Add to that the amount collected through the sale of the theatrical rights, the music rights, satellite rights and the digital rights and you will realise that the makers have earned a total of nearly Rs 275 crore. This means the film has made a Rs 75 crore profit already. And with the film set to continue it’s run at the box office, we can expect the film to end up with a profit of Rs 125 crore or more. If we add the overseas figures, this number would go even higher.
Previous period films, including Bajirao Mastani, have either just made their money or profits less than Rs 100 crore. This points to just one thing – not only is Padmaavat the most profitable period drama, but it has also proved that period dramas can make money at the box office.
What does this mean for future period films?
Padmaavat‘s success has proved that in a day and age when a film riding on just Shah Rukh Khan and Salman Khan’s name hasn’t been able to make money, a good film with great content and historical background can earn a profit of more than Rs 100 crore. Several filmmakers, who were hesitant to take up historical topics because of the economics, will now happily make those films. Period dramas like Manikarnika: The Queen of Jhansi, Kesari, Tanaji – The Unsung Warrior, Thugs of Hindostan and Ramayana will also benefit from Padmaavat‘s success. People will now be even more enthusiastic to see period films and this will help them rake in the moolah!
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